Over the Labor Day weekend Kip Moore teamed up with CASE Construction Equipment for the release of a video saluting construction workers.
He says, “These folks come out to my shows after working long shifts, 50-60 hour weeks, and I never forget that. They take extreme pride in the work they do. It inspires me to put on the best show I can every night, and I wanted to thank them and honor their work and commitment with something they can relate to. The lyrics for ‘On the Case’ were written to do that.”
He’s also having a contest for fans in the construction field to submit pictures of themselves and their crews working together to help build communities. All submissions will have a chance to appear in a second video for the song. You can find out more about that here.